Accomplished business to business media marketing professional.
Two key foundations to success:
1. Dedicated to helping business to business media attain and exceed their advertising revenue goals. Achievements based on expanding contribution beyond media selling into marketing, advertising and
project management.
Marketing
•Helping media enterprises develop new profit centers with new products.
•Enhancing business community’s perception of publisher as industry thought leader and innovator.
•Developing testimonial advertising campaigns.
•Creating marketing materials.
Project Management
•Leading teams in creating and producing ad sales support materials and client advertising.
•Scheduling and monitoring accurate production of hundreds of ads per year.
2. Driven by clients’ success.
Nothing’s better than a client marketing win tied to a communications program I’ve helped to develop. It could involve a key performance indicator exceeded, such as more leads than expected from a bank commercial lending ad program. But equally gratifying is knowing a client heard good things about their advertising from a key prospect. Whether specific numbers or a testimonial, clients’ results provide the lasting reward.
Industries
Architecture/Engineering/Construction
Banking/Real Estate
General Business
Bank Technology
Utility/Energy
Insurance
Telecommunications
Integrating in-person, print and online media:
Jon Shaner Media and Marketing: 2013-present
Currently providing freelance support to Horvitz Communications, a Newton, MA-based marketing communications firm, in diverse areas of project management. Contributing to agency’s strategic planning, media placement, research, writing and editing on select projects for business-to-business clients in the fields of construction and engineering. Presently working with agency principal in creative development and content development of the firm’s new website.
Whether you're directing ad sales for business media or managing a B2B brand,
I'd like to contribute with consultative selling, strategic advertising planning and program management to build your results. To start planning for success, please email or call:
Jon Shaner | jonshaner84@gmail.com | (508) 954-7143 mobile